How Effective Is Banner Advertising?

For years people have been using banner ads to increase sales but many studies indicate that banner ads are actually overlooked when viewing a blog or web page. Placement is critical. So do you use banner ads or text only? Or a combination of the two? In the end it all comes down to what works for you. Test it, track it and tweak it. The only way is to test yourself. Here is text ad link.

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